ss_blog_claim=bd50edc517cf0b7549fe6b5f63b6b5f8 The SLS Business Finance Blog: Inspiron Logistics Corporation

Thursday, November 6, 2008

Inspiron Logistics Corporation

According to the National School Safety and Security Services, 15 school shootings took place on US compasses in the 2005-2006 school year resulting in 27 deaths. In response to this tragedy Inspiron Logisitcs Corporation created the Wireless Emergency Notification System (WENS). In case of emergencies on school campuses the system immediately sends out wireless text messages to all of its students alerting them to the news.

Inspiron Logistics, based out of Ohio leveraged this system to create a new form of advertisement for customers. The Short Message Service (SMS), as it has been come to know is a replica of the original WENS system, yet altered for a business application. Inspiron teamed with SparkBase, a credit card processor with a vast portfolio of card loyalty merchants. The new system was designed to alert customers of last minute promotions, sales, and reward programs. Scott Dettling, president of Inspiron stated the business model was created based on the need to get information out to a base quickly and efficiently. The Short Message Service may be suitable for any business looking to relay information in this fashion.

Todd Rome
Director Of Bankcard Services
Southern Lending Solutions

No comments: